Variable Data Printing

Have you wondered how businesses can send direct mail pieces that are personalized? Have you received a piece of marketing mail and it has personalized name and information on it? That's the beauty of a digital press.

For example, you are a car dealership, every month you want to send your past clients who had bought cars from and their lease is about to end in 2 months. You want to get them to come back to the car lot to purchase another car from you. You can actually put all these information on a postcard and mail it to them. And, on the front of the postcard it will say:

Dear NAME,

Your YEAR MODEL car lease is about to end,

You can trade up to a NEW YEAR MODEL for $299/month!

[photo of the trade-up car]

On the back of the postcard, it will say:

HURRY IN, NAME

This offer is specialized for you

and it will expire MM/DD/YY!

With digital printing technology, personalized mailing pieces are made possible at an affordable pricing. What you need to send in is your address list, with the name, address list, and the variable information that needs to printed on the mailing pieces as well as your graphics design file. From there, the digital printer should be able to do the rest.